Complement your Brand Identity

By Belinda Claxton

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Match your THEME:

Your venue and identity are built up from so many different elements. From your interior decor, tableware, to your menu design and welcome sign. All of these elements work together to create your brand and the more consistency throughout these elements, the stronger the identity will be. Your uniforms should continue to support this.

How to choose a colour scheme for your uniform:  Try starting with colours taken from your branding/logo.  A uniform is no longer just an outfit for your team. With extensive style choices, it can now be a powerful extension of your brand identity.

Your team members are the face of your brand, outfitting them in uniforms that pair with your venue will make them easily identifiable as part of your team. As your team interacts with your customers, they bring the venue to life and turn an enjoyable experience into a memorable one.

Create an atmosphere by using complementary colours….or go wild and contrast:     Warm colours express energy and speed e.g. reds, oranges and yellows whereas beach/ocean themed uniforms try royal blue/ indigo blues.  The outdoor theme, try rustic greens, browns and neutral colours paired with denim.  In a formal setting, flat colour garments are ideal and looking to make a big impact and a bold statement, be daring and use contrasting colours. 

With a vast amount of choice in terms of colour, texture and styles, take the opportunity and choose a uniform that will WOW!   Tell us your theme and we’ll propose a uniform.

About The Belinda Claxton

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